Most people don't lack knowledge. They lack the identity to act on it. I help driven professionals close that gap through The Forge System.
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Not for lack of information. They failed because they were still the old version of themselves, running patterns that belonged to who they used to be.
I'm Pelumi Olawole. I founded IIC Networks in 2016 and have trained thousands of professionals and leaders across West Africa and the UK. The work has never been about skills or strategies. It's always been about identity.
That work is now The Forge System.
Most people don't fail because of big mistakes. They fail because of small ones they never noticed, repeated daily, compounding quietly, until the gap between who they are and who they could be feels impossible to close.
This book names 50 of those habits. Calls them out. And shows you exactly how to replace them, not with better tactics, but with a better identity.
The book is where the work begins. The Forge System is where it finishes.
“I lead an organisation. I thought I knew how. Working with Coach PO showed me the gap between managing people and actually leading them. That distinction changed how I run everything.”
“I came in running a farm. I left building a business. Coach PO didn't just give me advice. He changed how I saw what I was doing and what it could become.”
“More clarity, more precision, more joy in the work. Those aren't small things. That's the whole point of building something.”
“I'm a multi-potentialite. I needed someone who wouldn't try to narrow me down but help me find the thread running through everything. Coach PO found it. Then helped me pull it.”
“I've watched him work for over a decade. The consistency is what gets you. Same philosophy, same depth, same results. That's not performance. That's identity.”
“Every session left me different. Not motivated-different. Actually-see-things-differently different. The financial results followed. That's the sequence he teaches and it works.”
“I lead an organisation. I thought I knew how. Working with Coach PO showed me the gap between managing people and actually leading them. That distinction changed how I run everything.”
“I came in running a farm. I left building a business. Coach PO didn't just give me advice. He changed how I saw what I was doing and what it could become.”
“More clarity, more precision, more joy in the work. Those aren't small things. That's the whole point of building something.”
“I'm a multi-potentialite. I needed someone who wouldn't try to narrow me down but help me find the thread running through everything. Coach PO found it. Then helped me pull it.”
“I've watched him work for over a decade. The consistency is what gets you. Same philosophy, same depth, same results. That's not performance. That's identity.”
“Every session left me different. Not motivated-different. Actually-see-things-differently different. The financial results followed. That's the sequence he teaches and it works.”
“I lead an organisation. I thought I knew how. Working with Coach PO showed me the gap between managing people and actually leading them. That distinction changed how I run everything.”
“I came in running a farm. I left building a business. Coach PO didn't just give me advice. He changed how I saw what I was doing and what it could become.”
“More clarity, more precision, more joy in the work. Those aren't small things. That's the whole point of building something.”
“I'm a multi-potentialite. I needed someone who wouldn't try to narrow me down but help me find the thread running through everything. Coach PO found it. Then helped me pull it.”
“I've watched him work for over a decade. The consistency is what gets you. Same philosophy, same depth, same results. That's not performance. That's identity.”
“Every session left me different. Not motivated-different. Actually-see-things-differently different. The financial results followed. That's the sequence he teaches and it works.”
“He helped us build the business plan that started everything. We didn't just get a document. We got a way of thinking about the business that we still use today.”
“I came with a brand I was half-committed to. I left fully in. That shift from hesitation to dedication is what his coaching does.”
“I wasn't burned out. I was misaligned. Coach PO helped me see the difference. Once I saw it, the balance sorted itself.”
“Fresh out of university, no clarity, no direction. One thing came out of working with Coach PO: I knew exactly what I was building and why. That's everything at that stage.”
“More focused. More driven. Better decisions. Revenue followed. I could give you the long version but that's the whole story.”
“He helped us build the business plan that started everything. We didn't just get a document. We got a way of thinking about the business that we still use today.”
“I came with a brand I was half-committed to. I left fully in. That shift from hesitation to dedication is what his coaching does.”
“I wasn't burned out. I was misaligned. Coach PO helped me see the difference. Once I saw it, the balance sorted itself.”
“Fresh out of university, no clarity, no direction. One thing came out of working with Coach PO: I knew exactly what I was building and why. That's everything at that stage.”
“More focused. More driven. Better decisions. Revenue followed. I could give you the long version but that's the whole story.”
“He helped us build the business plan that started everything. We didn't just get a document. We got a way of thinking about the business that we still use today.”
“I came with a brand I was half-committed to. I left fully in. That shift from hesitation to dedication is what his coaching does.”
“I wasn't burned out. I was misaligned. Coach PO helped me see the difference. Once I saw it, the balance sorted itself.”
“Fresh out of university, no clarity, no direction. One thing came out of working with Coach PO: I knew exactly what I was building and why. That's everything at that stage.”
“More focused. More driven. Better decisions. Revenue followed. I could give you the long version but that's the whole story.”
Not sure where to start? Take the free 25-question diagnostic. Find out exactly which patterns are holding you back and what to do about them.
The flagship coaching experience. Identity-based. Structured. Built for professionals who are done explaining why they haven't changed yet.
Already know you're ready? Book a free 30-minute call and let's talk about what The Forge System looks like for you specifically.
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